Our Story

In the halls of Cornell University, Professor Syed Rizvi, a renowned figure in the world of food science and engineering, first dreamt of changing the way we consume and produce one of life's simplest pleasures - ice cream. His idea was to use supercritical carbon dioxide to produce ice cream instantly and on-demand, right at the point of consumption. This would not only bypass the need for expensive, energy-intensive cold chain logistics but also transform the ice cream industry into a more sustainable and eco-friendly one.

It was this grand vision that he passed onto his children, Salmaan and Noreen. Growing up, they had always admired their father's dedication to the intersection of science and sustainability. But it was the application to something as universally loved as ice cream that truly sparked their interest.

Together with Zack Strasser, Noreen's husband and an entrepreneur himself, they decided to turn Professor Rizvi's groundbreaking research into a tangible reality, forming Supercritical Effects, Inc (trade name: sc/fx, inc). They wanted to create a world where the joy of ice cream was made more accessible and sustainable.